Monday 7 September 2009

Questionaire Results

These are the results from the questionnaires after 100 people answered it.

1: Gender    

   M = 58    F= 42
I tried to ask a similar amount of boys as to girls to get an even spread.


2:Age             


19 and below =40
20 -29= 27
30 - 39 = 12
40+=21

Again here I tried to get an even spread although I did see to ask more younger participants, this mainly due to the majority of my questionnaire work being based at college.

3:What type of music do you prefer

Metal=11
Rock=16
Indie=22
Pop=13
RnB=29
Hip Hop=19
Rap=18
Dance=21
other=27
Here participants were allowed to tick more than one box. The majority of answers here were well spread and a significant correlation wasn't clearly visible however it did appear slightly that the younger participants chose dance, rap and metal whilst older participants chose pop and rock.


4:When watching an animated music video what musical genre do you expect it to be on.

Metal=4
Rock=11
Indie=31
Pop=17
RnB=15
Hip Hop=15
Rap=26
Dance=29
other=35
Here again participants were allowed to tick more than one box. The majority of answers here were in indie and other categories followed by rap and dance music. 

4b:If it was that genre what props would you expect to see

........................................................................................................................
There are too many variations of answers to list them all here but most commonly ones written seemed to fit the stereotypical norms. If people chose hip hop and rap they'd expect to see props such as guns, money, cars, women, luxury items etc
Whilst people who expected to see metal and rock videos expected to see props such as guitars, rainy stormy weather, black hair, women and moody atmospheres. 

5:What effects do you like to see in animated music videos


....................................................................................................
Again here there were a variety of answers and no real correlation was visible.

6: What narrative style do you prefer in music videos


Dual Narrative=36
Narrative=32
Performance based=25
No Narrative =7
Here it was clear that the audience would prefer a music video with a narrative in it rather than a performance based video or one with no narrative what so ever.


6b: Give reasons for this choice



...................................................................................................
Here the majority of people stated that a narrative in the music video helped them stay engaged.


After gathering all these results and analyzing them I have come to some conclusions. It seems that out of the 22 people, who ticked indie in one of their preferred music boxes, 19 of them were in the age category of 19 and below. Females tended to prefer Pop, RnB, Dance and Indie music whilst boys usually answered Rock, Rap and Metal. Also of the 25 who preferred a performance based video 24 of them were in the age categories of 30 - 39 and 40+. After looking through all my results I am beginning to gather an idea as to who my target audience is to be. 

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